UX/UI Designer
Swiss-based Basellandische Pensionskasse was looking for a complete relaunch of their CD and web experience, which was stuck in the 2000s. They have a mixed-age group of clients and users, so I had to combine contemporary design with practicality and user-friendliness also for an only clientele. I pitched several UX concepts of which the following one was developed. It included a centre-stage header, detailed but easy to use navigation, content- and detail pages and reusable components for use in the cms. I designed the concept and provided the UI framework in Figma. Some UX details are showcased below.
Challengecreating a modern and engaging presence for relatively dry topics, lot’s of information in form of text
Solutionfullscreen aesthetic for a modern look, big navigation for ease-of-use at any time, bold UI (e.g. color-blocking between sections) for better usability & brand recognition
